Digital Pocket Dictionary
New to digital marketing or agency world? Here’s your guide to jargon that you’re likely to come across on a daily basis.
- Above The Fold
- AdWords
- Affiliate Marketing
- Aggregate Data
- Algorithm
- AMP
- Analytics
- Analytics
- Anchor Text
- ASAP
- Audience
- Automated Rules
- B2B
- B2C
- Backlink
- Banner
- Beacon Technology
- Behavioral Targeting
- Bid
- Black Hat SEO
- Blog
- Bot
- Bounce Rate
- BR
- Brand Awareness
- Brand Stacking
- Bread Crumbs
- BTW
- Buyer Persona
- Canonical
- CEO
- CFO
- Churn Rate
- Cloaking
- CMO
- CMS
- Cohort
- Content Marketing
- Contextual Advertising
- Conversion Rate
- Cookie
- CPA
- CR
- CRM
- CSO
- CSR
- CSS
- CTA
- CTO
- Day Parting
- DFTBA
- Digital Marketing Funnel
- Directories
- Display URL
- Domain Authority
- Domain Name
- Doorway Page
- Drip Marketing
- Dynamic Content
- Dynamic Retargeting
- E-Commerce
- E- Marketing
- EAK
- Edgerank
- ELI5
- Email Campaign System
- Engagement Rate
- Enhanced Bidding
- EOD
- EOM
- EOT
- EOW
- ESP
- External Link
- Eyetracking
- FAQ
- Favicon
- Featured Snippets
- Feed
- Final URL
- Forum
- Friction
- FTE
- FTFY
- FUTAB
- FWD
- FWIW
- Geo Targeting
- Golden Triangle
- Google Forwarding Number
- Google Merchant Center
- Google My Business
- Graphical Search Inventory
- Growth Hacking
- GSP
- Hashtag
- Header Tags
- HTML
- IAM
- IM
- Image Maps
- IMO
- Impression
- Inbound Link
- Inbound Marketing
- Index
- Influencer Marketing
- Internal Link
- Interstitial
- IP
- ISP
- Javascript
- JGI
- Keyword
- Keyword Ranking
- Keyword Research
- Keyword Stuffing
- KISS
- KPI
- KRA
- Landing Page
- Lead
- LET
- Link Building
- Link Juice
- Link Reclamation
- LMK
- Local Search
- Long Tail Keywords
- LPO
- LSI
- Marketing Automation
- MBO
- Metadata
- Microblogging
- Microsites
- Natural Listings
- NoFollow
- NoIndex
- NRN
- NSFW
- NWR
- Off-Page SEO
- OHIO
- On-Page SEO
- OOO
- Organic
- OT
- OTP
- Outbound Links
- Outreach
- PA
- PA
- Page Rank
- Paid Search
- Permission Marketing
- PO
- POC
- Pop Under
- Pop Up
- Position
- PPC
- PR
- Press Optimisation
- PTO
- PV
- Quality Score
- Query
- RankBrain
- R&D
- Reciprocal Link
- Reciprocal Links
- Remarketing
- Responsive Ads
- Retargeting
- RFD
- RFP
- Rich Results
- ROAS
- Robots.txt
- ROS
- ROWE
- RSS
- RT
- SAAS
- Sales Funnel
- Schema Markup
- Scraping
- Search Retargeting
- SEM
- SEO
- SERP
- Sessions
- Sitemap
- SMB
- SME
- SMH
- SMM
- Social Commerce
- SOHO
- Spam
- Spider
- SPOC
- Stickiness
- Structured Snippets
- Subpage
- SWOT
- Tags
- Takeover Ads
- TED
- Text Ad
- Three Way Linking
- TIFU
- Time On Page
- TLDR
- Top Level Domain
- Topic Modeling
- TOS
- Tracking Code
- Traffic
- TrueView Ads
- Twitter Retargeting
- UGC
- Unique Visitors
- Universal Search
- URL
- Usability
- UV
- UV
- UVP
- UX
- Video Marketing
- Viral Marketing
- Visual Hierarchy
- VPN
- VWVW
- WBT
- WEB 2.0
- Webinar
- WFH
- White Hat SEO
- WIIFM
- Wiki
- WOM
- WordPress
- WYSIWYG
- XML
- YTD
- Z Index