In digital marketing, algorithms assist in ranking search results, advertisements & also maintain order.
There are currently over 4 billion internet users & it is a huge task to manage & monitor online traffic. Algorithms determine what content we see & engage with on social media platforms.
They’re also the formulae used by search engines to determine the rankings of their Natural Listings.
These algorithms can be very complicated. Google alone currently uses 106 different variables.
Search engines closely guard their algorithms as trade secret.