Technology that helps companies connect & engage with consumers through their mobile devices.
Beacons are small wireless transmitters that use low-energy Bluetooth signals to devices nearby. Retailers & marketers can use these beacons to deliver geo-targeted, personalised messages & push notifications when the customer is in range of the beacon.
For example, a customer might be near a shoe store & get a mobile notification about an ongoing sale in that store.
Beacon technology can also act as an analytics tool that deciphers the steps leading to a purchasing decision.