Cost Per View (CPV) is a common metric in online video advertising, representing the cost an advertiser pays for each view of their video ad.
Formula: Total Cost/Total Views.
Let’s say you’re running a video ad campaign on a platform like YouTube & you’ve spent ₹10,000 on the campaign. During that time, your video ad received 5,000 views. CPV would be 10000/5000 = ₹2.