A jingle is a short, catchy & memorable musical composition or tune, typically featuring lyrics or a slogan, used in advertising or marketing campaigns to promote a product, brand, or service.
Jingles are designed to be easily recognizable & memorable, often incorporating simple melodies, repetitive lyrics & rhythmic patterns to create a lasting impression on listeners.
For example, MDH’s “Asli masale sach sach” or Toys ‘R’ Us’ “I don’t want to grow up”.