Pull marketing aims to create a lasting impression with potential customers. It uses indirect & subtle techniques to attract people to your brand. This approach focuses on organic marketing methods such as content marketing, social media marketing & search engine optimization (SEO) to help potential customers discover your business.
Instead of pushing for quick sales, pull marketing aims to provide valuable information, build relationships & create a positive brand image. For example, a brand that sells organic food products might use pull marketing by creating informative & engaging blog posts that provide value to their potential customers.