Image-based advertisements placed along the top, bottom or the sides of a website. They can be static, animated or even interactive.
Banner ads are a staple of branding campaigns. They are used to create brand awareness, promote products & services, get people to visit the advertiser’s website, etc.
Typically, a standard banner is 468×60 pixels. But there are various types of banner ads, varying in shape & size, such as inlines, leaderboards, skyscrapers, etc.