Semi-fictional depictions of your target customers based on data and research.
Buyer personas are based on information such as buyer demographics, buyer goals & pain points, natural human behaviours & overall industry research.
For example, when it comes to Forever 21, the buyer persona could be a 25-year-old woman named Gargi living in Mumbai.
Buyer personas create an image of your ideal customer. They help marketers understand & empathize with different segments of their target audience, allowing for more effective & targeted marketing strategies.