A form of online marketing that is focused on creating & distributing valuable & relevant content for a targeted audience.
Content marketing involves mediums like social media, blogs, newsletters, blogs, emails, videos, etc. This content is catered to the audience’s needs & aims to engage them.
Content marketing is different from traditional online marketing. In traditional online marketing, customers are shown ads whenever & wherever. The aim to promote a product or service to a large number of people. Content marketing, an inbound marketing strategy, is more subtle & permissive. Instead of pitching products, brands share valuable information with the target audience through content. Thus, the audience willingly engages with the content & eventually, with the brand, product or service.
For example, a make-up brand might make interesting make-up tutorials & factual posts, engaging people. The audience would interact with the content, trust the brand’s expertise & eventually shop from them.