A type of advertising in which ads are placed on relevant websites & other media. The content of the ads matches the content of the web page, article, post, etc.
For example, an ad about a mobile phone could be placed on a tech blog.
Google Ads has a contextual advertising feature. It uses bots to analyse a web page’s keywords & content. Then, the web page is matched with relevant ads based on the ad’s keywords & topic selections, language & location targeting, a visitor’s recent browsing history & other factors.
Through contextual advertising, advertisers can target users who are more likely to be interested in the ad’s contents.