The percentage of website visitors that successfully complete a desired goal (conversion), such as filling a form, subscribing, making a purchase, etc.
The conversion rate can be calculated by this formula: (Number of conversions ÷ Total number of visitors) x 100.
For example, if you had 100 site visitors in a month & 30 filled out a subscription form, the conversion rate would be 30%.
Conversion rates help in evaluating the performance of the website, platform, etc. A higher conversion rates indicates that a large number of visitors are interested in your content, products or services.