A communication strategy in which marketers send a series of pre-written messages to their audience at specific times.
Drip marketing includes a variety of mediums, such as emails, social media messages, SMS, or even direct mail. Through these consistent messages, marketers aim to establish the brand’s presence in the minds of their audience & slowly push them along the sales funnel.
For example, a visitor browses through your eCommerce website without making a purchase. You can send them emails about ongoing sales & offers, product recommendations & even remind them about items in their abandoned shopping cart.
Drip marketing messages are also timed according to the potential customer’s actions. For example, someone subscribes to a blog & immediately gets a welcome email. After a few days, the person also starts getting content recommendations through email.
Drip marketing helps boost sales by turning visitors into buyers, increasing repeat purchases & re-engaging a dormant audience.