The practice of targeting users with ads related to the content they’ve previously viewed.
For example, Farhan visits an eCommerce website and adds a wristwatch to his shopping cart. However, he doesn’t complete the purchase. Later, when he’s browsing social media, he sees an ad for that specific watch.
Dynamic retargeting is effective as it shows ads that are relevant to the user’s interests. The user has already viewed this content & engaged with it. Hence, the ads might just convince them to take an action.