It is a highly efficient way to increase customer acquistion using the most effective tactics available to engage a specifc buyer persona. Typically deployed in the “Software as a Service” industry or startup environments, growth hacking often involves multiple marketing strategies & nimble product development practices to create a solution that rapidly scales the user base of a product/service.
SEO, PPC, social media advertising & retargeting can all be core components of a growth hacking strategy, based on the goals of the business.