Showing your ads to people based on their preferences, hobbies, or past behavior.
Imagine you own a travel agency; interest targeting would help you focus your ads on people who have shown an interest in travel-related content online. Platforms like social media & search engines use interest targeting to deliver relevant ads to users based on their online activity & interests.
For example, a fitness brand might target ads to people who have shown interest in exercise, healthy living, or sports-related content online. Interest targeting helps ensure that your marketing messages resonate with the right audience.