Minimum Viable Product (MVP)

« Back to Glossary Index

A Minimum Viable Product (MVP) is like the simplest version of your product or service that still addresses the core needs of your target audience. It’s about creating something with just enough features to satisfy early users & gather feedback for further development.

MVPs help businesses validate their ideas, test assumptions & iterate based on user feedback, all while minimizing time & resources invested. For example, a tech startup might launch a basic version of their app with limited features to gauge user interest & gather insights for future improvements.