Natural Listings

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Also referred to as “Organic Results”.

Natural listings are the non-advertised web pages that appear in the search results for a search query. Website owners don’t need to pay to appear in these listings. Googled has crawled, indexed, ranked & then displayed these web pages because they were relevant & valuable to the search.

The rank of a website within natural listings depends on a variety of factors, such as content relevance, number of backlinks, etc.