Negative keywords are like filters for your online ad campaigns, like Google Ads. They’re words or phrases that you specify to tell search engines or ad platforms not to show your ads for those particular searches.
By excluding certain keywords, you prevent your ads from appearing to users who are unlikely to convert or are searching for something unrelated to your product or service. For example, if you sell luxury watches but don’t want your ads to appear for searches related to “cheap watches”, you can add “cheap” as a negative keyword. This helps ensure your ad budget is spent on reaching the most relevant audience.