It’s an event or action that prompts a specific response or behavior from a customer. Triggers can be external or internal stimuli that influence a customer’s decision-making process or engagement with a brand.
Triggers can take various forms, including: External triggers, Internal triggers, or Environmental triggers.
An example could be a customer receiving an email notification about a flash sale, prompting them to visit the website & make a purchase before the sale ends. The email serves as the trigger, prompting the customer to take action by leveraging the limited-time offer.