A welcome email is the first message that a company or organization sends to a new subscriber, customer, or user after they sign up or make a purchase. It serves as a friendly introduction, thanking the recipient for joining or making a purchase & providing important information or resources to help them get started.
Welcome emails often include details about the company’s products or services, links to useful resources or support channels & sometimes special offers or incentives to encourage further engagement. They play a crucial role in setting the tone for the customer relationship & establishing a positive first impression.